Brand, Marketing & Visibility covers search optimization, social media and reviews, marketing plans and referrals, and digital advertising. It shows how to get found by local customers, earn their trust and track which efforts bring in paying work.
This area covers how customers find you and why they pick you. It starts with search visibility, because a site that search engines can read easily supports everything else. Then come social accounts and reviews, which build the trust that turns a search into a call. Marketing and publishing set the plan and the calendar. Paid ads come last, since they work best when your site, reviews and tracking are already in place.
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Sections
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Topics
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Area
The 4 Sections
Work through them in order, one at a time.